• It provides us with cognitive closure to take information that is provided to us, and mold it to fit in with our already existing beliefs. After all, if we begin to use new information to dismantle our existing beliefs, we wander into the land of uncertainty. And there, we may just drown. Without a life vest, with no sight of solid land, we may be sucked beneath the waves of confusion and change. We may even have to admit that we were 'wrong'.

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