One of the biggest ways that the human ego competes is through moral superiority. If you can't find a way to be better than someone in terms of success or excellence, you will try to find a way that you are better than they are in terms of character. You will want to find fault with them. The entire multi billion-dollar tabloid business exists because of this. Your ego gets a boost and you feel superior to the stars if you see their scandals and faults.