The capacity for self-concept and self-awareness brings the gift of individuality. The human can powerfully exercise personal choice. And by doing so, use his or her own will, regardless of what others are or are not doing. Having this individuality, including this personal choice, brings with it the truth that a person chooses what has importance and meaning for themselves. This can lead a person beyond the simple cycle of pleasure seeking and pain avoidance. It can lead them to the truth that some things have more meaning than one’s own survival. And with that comes great bravery and also great power. It makes one person truly capable of greatness. It makes one person capable of changing the collective.